Email Marketing Tips for The Novice Marketer

There are only a few forms of online marketing that are still going strong and still work well, and email marketing is one of them.

Yes, email list marketing is still around and doing well, even though there have been a ton of online marketing developments over the years. There’s no doubt whatsoever that you can make excellent money from your email list, but you need to have done some things right before that happens.

What follows is a discussion of some tips you can use in your email marketing for better responses. So for example if you’re using the word click here in your email, it’s not a problem because it won’t get the spam filters alert.

But still, it always makes sense to double check your email for any dangerous words that might get your email blocked.

Add an Unsubscribe Link

It’s amazing to still see emails from marketers who do not have a link at the bottom for unsubscribing.

Of course it’s impossible to know why, but maybe they’re afraid they will lose subscribers if they do offer an unsubscribe link. One thought is that if your emails are providing good content, then few people will want to unsubscribe.

However, it is mandated by law in the US that an unsubscribe link be offered in each email. What’s more, if anyone does want to leave a list, the unsub link has to allow them to opt-out right away. One approach used by many is the double optin requirement, and the line of thinking is that only those who truly want to be on your list will subscribe.

Offer Something Free

One time-tested approach is to offer an ‘ethical bribe’ or a free ebook or video to subscribe. It’s almost always a good idea, and acceptable, to use the word “free” with list building simply because it still works. There are other methods for building a list, but if you’re new this method will be the best one to start with.

Using the double optin approach also makes people type in a valid email address before the get your offer. No need to be concerned about people refusing the double optin, it is the standard in the email marketing industry and widely accepted by net users. What’s more the double optin will act as a line of defense should you ever be accused of spam email marketing.

Stay in Regular Contact

Of course you never want to stop emailing them after the initial giveaway, so you’ll continue to engage in relationship marketing and continue to contact them. Keeping in a regular contact will help to build trust and a positive relationship.

If you want your emails to get read, then you must give them what they want in the way of content. Most email software has preview panes, so they’ll be able to get a quick glance if they want. You have to make sure you don’t let go of any opportunity to increase the open rate of your emails.

Nothing is unimportant, and the subject line and first few paragraphs are critical.