How to Use Email Addresses for Marketing
Great Email Marketing for a Cheap Price
Here’s some great news – you can use a company for email marketing for your real estate business for as low as a penny per email. Bet you didn’t know it was that cheap! And you know it’s that time of year: back to school, back to email marketing.
Marketing surveys have shown that one out of two Baby Boomers plan to buy a new home upon retirement. Baby Boomers have the most disposable income and have been shown to respond extremely well to email advertising. Those are people you definitely want to contact!
I recommend using an email marketing company, which will make it all much simpler for you than trying to send out a bunch of plain text emails. One of the companies I recommend is VerticalResponse. They have an excellent reputation for email marketing, with lots of useful free tools to make it all easy for you. You won’t have to learn a new program, or slave over a database to manage your email list. Just lots of point and click, and at a reasonable, in fact cheap price, of about a penny per email.
Email Marketing – With Permission
How to NOT Be a Spammer
Permission email marketing has become standard practice for legitimate email marketers because it is a key component for ensuring the deliverability of your email and gaining the trust of the recipient.
Email is a personal medium, like the telephone. As you know, telemarketing wore out its welcome with the majority of Americans, and unsolicited email has too.
When a real estate agent markets to people who have expressed that they want to hear from you, you can expect to see these results:
- Better response rates
- Increased trust
- Better deliverability
Yes, it takes time and effort to build a permission-based client list and create targeted, relevant offers and messages. Yes, your list will be smaller than if it was an unsolicited email list.
Real Estate Postcards Featuring Your Web Site
Make a Postcard of Your Real Estate Web Site
To make the photo of your real estate website extra special, put a page up designed solely for your marketing postcard and use it as the destination, or landing page, for your postcard visitor. To do this you will use a special URL, like www.My-Real-Estate-Site.com/October-Special/.
Offer something a prospective home buyer or seller would value on this landing page. It could be holiday related, a special coupon you’ve worked out with a retailer or restaurant, or information about the housing market they won’t find anywhere else. This gives them more incentive to visit your site.
Once on your web site, to get their “valuable prize” all they have to do is submit a short call to action form you’ve put on the page. My suggestion is to only ask the following on this form:
- First Name
- Last Name
Marketing Video by Seth Godin
This marketing video by Seth Godin is not only excellent, it’s inspiring.
Who is Seth Godin?
Godin is the author of ten bestselling books around the world. His most recent titles include The Dip and Meatball Sundae. Free Prize Inside was published in early May, 2004 and All Marketers Are Liars
was published in 2005.
His books have changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Email Marketing Blasts
Did you know that email marketing can be your least expensive real estate marketing avenue?
Each email costs pennies, and demographic studies show that Baby Boomers respond better to email outreach than any other electronic form of advertising. (For more statistics on this demographic read Gaping Hole in Online Marketing to Baby Boomers at SEO Diva.)
There are two companies that I recommend for your email marketing campaigns, Constant Contact and VerticalResponse
. Both offer free trials, excellent service and are industry leaders.
Try the free trials
At the very least, give the free trials a test run. You are limited to the number of emails you can send out, but it’s a great opportunity to learn how the services work and if they’ll work for your real estate business.
Email Marketing Service Benefits
Some of the features and benefits:
Easy to use:
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