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Email Marketing Blasts

Did you know that email marketing can be your least expensive real estate marketing avenue?

Each email costs pennies, and demographic studies show that Baby Boomers respond better to email outreach than any other electronic form of advertising. (For more statistics on this demographic read Gaping Hole in Online Marketing to Baby Boomers at SEO Diva.)

There are two companies that I recommend for your email marketing campaigns, Constant Contact and VerticalResponse Email Marketing. Both offer free trials, excellent service and are industry leaders.

Try the free trials

At the very least, give the free trials a test run. You are limited to the number of emails you can send out, but it’s a great opportunity to learn how the services work and if they’ll work for your real estate business.

Email Marketing Service Benefits

Some of the features and benefits:

Easy to use:

  1. Use your own HTML or choose a free custom-designed templates
  2. Add your copy
  3. Choose your lists
  4. Launch your campaign

Inexpensive

  • No monthly minimums
  • No contract
  • 30 day free trial
  • About 1¢ – 3¢ per email

Constant Contact Free Trial

Increase Sales:

  • Drive qualified leads

Grow Your Email List:

  • Opt-in form turns real estate web site visitors into email leads
  • Send follow-up emails
  • Download leads into Excel for your real estate sales team
  • List management

VerticalResponse, Inc. for small business

Anti-Spam compliant

  • Your emails don’t end up in the junk folder

Excellent tracking capabilities – find out instantly who

  • Opened your email
  • Clicked on a link
  • Bounced
  • Unsubscribed

Free support:

  • Contact by email, phone or live chat

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