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Real Estate Postcards Featuring Your Web Site

Make a Postcard of Your Real Estate Web Site

To make the photo of your real estate website extra special, put a page up designed solely for your marketing postcard and use it as the destination, or landing page, for your postcard visitor. To do this you will use a special URL, like www.My-Real-Estate-Site.com/October-Special/.

Offer something a prospective home buyer or seller would value on this landing page. It could be holiday related, a special coupon you’ve worked out with a retailer or restaurant, or information about the housing market they won’t find anywhere else. This gives them more incentive to visit your site.

Once on your web site, to get their “valuable prize” all they have to do is submit a short call to action form you’ve put on the page. My suggestion is to only ask the following on this form:

  • First Name
  • Last Name
  • Email address
  • Format Preference (HTML or Text) – In addition to providing options of whether to receive HTML or Text, consider including a note such as the following: (Text is recommended if you use Eudora Light, Eudora Pro 3 and below, Lotus Notes versions below R5 or AOL 5.0 and under.)

What You’ve Accomplished

  1. Prospective real estate clients have made contact in a way that is comfortable for them
  2. You have a name and an email address and permission to contact them
Your Next Step

Now it’s almost time to use those email addresses to contact your prospective real estate customers so they’ll become your clients! But first, you need to know:

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