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How to Use Email Addresses for Marketing

Great Email Marketing for a Cheap Price

Here’s some great news – you can use a company for email marketing for your real estate business for as low as a penny per email. Bet you didn’t know it was that cheap! And you know it’s that time of year: back to school, back to email marketing.

Marketing surveys have shown that one out of two Baby Boomers plan to buy a new home upon retirement. Baby Boomers have the most disposable income and have been shown to respond extremely well to email advertising. Those are people you definitely want to contact!

I recommend using an email marketing company, which will make it all much simpler for you than trying to send out a bunch of plain text emails. One of the companies I recommend is VerticalResponse Email Marketing. They have an excellent reputation for email marketing, with lots of useful free tools to make it all easy for you. You won’t have to learn a new program, or slave over a database to manage your email list. Just lots of point and click, and at a reasonable, in fact cheap price, of about a penny per email.

Build an Opt-In Email List

Instead of trying on your own to develop a form on your site, VerticalResponse has a free form building tool that will help you start capturing information from visitors to your site easily and quickly:

  1. Collect the information you need from your real estate blog or web site
  2. Double opt-in confirmation message means you’re no spammer
  3. Your list is automatically loaded into your VerticalResponse account

Create Real Estate Email Newsletters

You can create email newsletters right from your browser window. You can use your own or one of VerticalResponse’s custom designed templates, which really impress me. They’re very professional looking, and all you have to do is add your copy, choose your lists and you’re ready to launch your email blast!

Something else I like a lot are the campaign reports, which give you a ton of information – you’ll know who opened your emails, if they clicked on a link, or responded in any other way to your email, with stats illustrated in graphs and charts.

You’re not going to get roped into an annual obligation or anything like that…their web site promises:

  • NO contracts
  • NO monthly fees
  • NO hosting fees
  • NO startup costs

I checked out their forum, where you can get marketing ideas. They also hold marketing workshops in a lot of locations in the US, which are definitely worth checking out.

One really cool feature they have is they teamed up with Photos.com, and now offer you 75,000 high quality images that you can use in both your email and postcard campaigns totally free. This is quite a value.

Since they offer a free 30 day trial you have nothing to lose, so give it a try and see if email marketing works for your real estate business. I think you’ll be pleasantly surprised at the results.

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