Double Your Real Estate Postcard Response Rate!
Marketing Postcards – a Realtor Specialty
It’s been a custom for years for Realtors to send out farming and marketing postcards. Whether or not they immediately get thrown away depends on several factors.
- Is it your postcard unique? It should be eye-catching and not look like the same cards everyone else sends
- Does it offer value? Insert a list of sales prices of homes in the area, special event info for the area, or a recipe or holiday idea
You can easily double your postcard responses and encourage prospective clients to visit your website with a little planning.
![image[19][4]](http://bestrealestatepostcards.com/marketing-tips/wp-content/uploads/2008/08/image1941.png)
It’s easy to take a screenshot of your web site (on a PC hold down ‘Control’ and click on ‘Print Screen’ button on the upper right hand side of your keyboard). Paste (’Control-V’) this photo into a graphics program (even Paint will do), crop it if you want to, and save it.
Real Estate Postcards – Direct Mail Marketing
Marketing with Real Estate Postcards
When you send out marketing postcards, whether they are just listed or just sold cards, recipe cards, or simply introductory cards, you want them to be unique.
Your postcards may be the only advertisement for your real estate business that potential clients will ever see, so of course you want to leave them with the best impression possible.
Many companies have standard postcard designs they sell to thousands of real estate agents across the country. But really, it’s not that hard to design your own original postcard when you use a company like VistaPrint.
Additionally, the cost of 4 color postcards is downright cheap for really great quality! They have an online design center that walk you through the process, which makes it super easy, not a threatening experience at all. They have some cool options, too:
- Design
- Font
- Colors
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