Recipe for Real Estate Holiday Newsletters
Real Estate Recipe Postcards & Newsletters
Recipe postcards and newsletters containing recipes are great favorites, especially around the holidays.
This is the most beautiful holiday bread and is actually reasonably easy to make. It’s a bit long for a recipe postcard but would work well in a Realtor’s holiday newsletter.
I discovered this lovely sweet bread on deliciousdays.com and have converted the European measurements for American kitchens.
Muesli Bread
Recipe source: Petra Holzapfel, adapted
Prep time: about 20 minutes, rising: 1.5 hours, baking: 25-30min.
Ingredients (yield: two small breads):
1/2 cup water
2/3 cup milk
1 1/4 cups 5-grain rolled cereal mix
2 tsp honey
1/3 cup hazelnuts
1/2 cup dried apricots
1/4 cup shelled pistachios
1/4 cup dried cranberries
1/4 cup water
1 pkg dried yeast
3 cups flour (type 1050)
2 tsp salt
1 egg
topping: rolled oats or nuts
Directions:
Free Thanksgiving Postcard Template
Download this free real estate postcard template for your Thanksgiving direct mail marketing – it’s in .tif format with CMYK colors, sized at 4.25″ x 6.25″ for a net 4″ x 6″ full bleed postcard.
You can simply upload it to Overnight Prints (I’ve used them a lot with great results).
The template for the back of the postcard is in .psd format, which is Photoshop. You can also open it in Paint Shop Pro, which is what I use – it’s much less expensive program ($99) with a much easier learning curve than Photoshop. If you’re interested you can get a free 30 day trial:
Using one of these graphics programs, you can change the text on back, adding your name, real estate business address, etc. as well as your photo. It is also sized properly so you won’t have to make any changes. Make sure you use the same margins I have so you won’t your text won’t get cut off!
When Email Blasts Trip the Spam Filter
Your Real Estate Email Campaign Hits a Wall
You’ve taken care to send your email blast or newsletter to subscribers who opted in to your real estate marketing campaigns. To your dismay you discover a major ISP has blocked your emails because of spam complaints.
You’ve dotted the i’s and crossed the t’s carefully, making sure you’ve sent your emails to opt-in only subscribers in order to avoid the accusation of spamming – now what do you do?
As much as you may not want to, start trimming your list – perhaps you included everyone who ever signed in on your site to look at homes for sale. Try cutting it down to those who have signed in only during the past 6 months to view real estate or get your newsletter.
Limiting your list may make the difference between being blocked and generating a return on investment from your email marketing blast.
Get a Real Estate Website Fast
If you’re looking for a way to get a website for your real estate business fast and inexpensively, check out Web.com.
They have a program called eWorks!XL that sounds like a good option. You’ll get a web site that’s semi-custom, and they promise lots of support from not only techs but designers too. The price is reasonable at $94.95 per month, with no set-up fee and no contract.
Build you own website with just 3 steps at Web.com
The DIY SiteBuilder starts at $11.95, again no set-up and no contract. I wanted to try out the wizard, but couldn’t do that from just visiting the site. However, since there’s no set-up fee or contract, it would be worth the $12 to check it out.
You will also get a Google Adwords credit of $50 and Yahoo search marketing credit of $50 – free PPC advertising is always great to get, especially for the competitive market real estate has become.
Gatorific Web Hosting
When you’re setting up a new blog that is not on your web site, my recommendation is to use WordPress, and have it hosted outside the WP free area. You’ll have more control, can add widgets to your heart’s content, and the SEO benefits will be much better.
There are a plethora (I love that word) of totally free and beautiful WordPress themes on the Internet. One client told me he was close to having a nervous breakdown over choosing just the right one from such a huge number of themes available! To help you out I have a list of wonderful WordPress themes – you’re bound to find the one.
Once you’ve chosen the theme that speaks to who you are, or what you want your blog to be, you need to get a domain name if you don’t already have one.
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