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Realtor Newsletters

Realtors Use Email Newsletters to Stay in Touch

Email newsletters are a great way for Realtors to stay in contact with potential home buyers and sellers, as well as existing real estate clients. They’ll help keep your name in mind throughout your real estate area, leading to more leads and increased business.

Shoot for a goal of quarterly newsletters to supplement other marketing efforts, like direct mail marketing and email blasts.

What to Put in Your Email Newsletter

You’ve probably heard of Constant Contact – they’re the industry leader in email newsletters. They’re the service I recommend to clients; they make it pretty easy to put together a great looking and effective newsletter.

The process is pretty simple. First, find a template you like. Constant Contact has over 75 free newsletter templates to choose from and they’re not only quite attractive but highly professional. A few examples -

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Now follow this formula and you’ll easily put together a great newsletter:

1.  Your newsletter can be themed:

  • Seasonal
  • Holiday
  • Local News

2.  You can use it to highlight:

  • Just Sold Homes
  • Just Listed Homes
  • Featured Homes

3.  Add some fun content:

  • Recipes
  • Coupons for local businesses
  • Coming Events

I suggest giving newsletters a trial spin if you’ve never used them. You can take advantage of Constant Contact’s no risk, no obligation offer: Email Newsletters – 60 Day Free Trial and see for yourself not only how easy it is, but how much business you’ll get.

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