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Hyphens In Your Domain Name

Should You Hyphenate Your Domain Name?

That’s a big question! These days you almost have to put a hyphen or two in your domain name unless you come up with something totally off the wall.

The real estate market is glutted with web sites, many of them old, but they managed to grab the best names in the real estate market, so hyphens often are the only way to go.

I have my own personal theories about hyphenated domain names:

  1. 2 hyphens at the most, 1 is preferable
  2. Don’t make the domain name just a hyphenated list of keywords (been there, done that, not good)
  3. Check the un-hyphenated version of the name to see if you’d be in direct competition with a site that has an already great search engine standing (not a good thing)

You can also buy an existing domain name to fit your real estate market, but that’s another article entirely!

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