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When Email Blasts Trip the Spam Filter

Your Real Estate Email Campaign Hits a Wall

You’ve taken care to send your email blast or newsletter to subscribers who opted in to your real estate marketing campaigns. To your dismay you discover a major ISP has blocked your emails because of spam complaints.

You’ve dotted the i’s and crossed the t’s carefully, making sure you’ve sent your emails to opt-in only subscribers in order to avoid the accusation of spamming – now what do you do?

As much as you may not want to, start trimming your list – perhaps you included everyone who ever signed in on your site to look at homes for sale. Try cutting it down to those who have signed in only during the past 6 months to view real estate or get your newsletter.

Limiting your list may make the difference between being blocked and generating a return on investment from your email marketing blast.

In today’s landscape of email marketing, you may have to make the choice between reaching some real estate customers—and reaching no customers at all.

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