Realtor Newsletters
Realtors Use Email Newsletters to Stay in Touch
Email newsletters are a great way for Realtors to stay in contact with potential home buyers and sellers, as well as existing real estate clients. They’ll help keep your name in mind throughout your real estate area, leading to more leads and increased business.
Shoot for a goal of quarterly newsletters to supplement other marketing efforts, like direct mail marketing and email blasts.
What to Put in Your Email Newsletter
You’ve probably heard of Constant Contact – they’re the industry leader in email newsletters. They’re the service I recommend to clients; they make it pretty easy to put together a great looking and effective newsletter.
The process is pretty simple. First, find a template you like. Constant Contact has over 75 free newsletter templates to choose from and they’re not only quite attractive but highly professional. A few examples -
Postcard Mailing Service for Real Estate Agents
Customized Targeted Real Estate Mailing Lists
Direct mail is a powerful and cost-effective way of generating customer interest in your real estate services. You are probably developing your own mailing list, but what if you don’t have the hundreds of addresses you need for an effective direct mail real estate campaign?
That’s when you need to use a postcard mailing service. One of these is OvernightPrints.com, which offers comprehensive mailing lists, tailored to your needs, by collaborating with the leading provider of sales and marketing solutions, infoUSA.
They have a database of 210 million households and 14 million businesses. Plus, if you have your own mailing list, you can upload it to the Overnight Prints web site too.
Using a service like this enables you to easily target specific home buyers and sellers with professional print promotions. The cost is more reasonable than you may realize.
Real Estate Postcards
Real Estate Marketing Postcards -
Realtors – Design Your Own Marketing Postcards
If your marketing strategy has been to use the generic cards, think outside the box – you probably have some great ideas on how you could create your own custom real estate postcards.
You can use a photo of a featured house, your family, your pets, really just about anything that appeals to you. I enjoy getting recipe cards from local Realtors, especially when they’re for an upcoming holiday.
Be a Free Spirit
Follow your muse and upload your own photo. The printing companies all have tutorials and guidelines to follow for their type of printing machines. Be sure to follow their guidelines and read their tips so that your printed postcard comes turns out looking just like you want it to.
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