Free Holiday Postcard Templates
Download one or all of these free holiday postcard templates for your seasonal real estate direct mail marketing.
All you have to do is right click on the postcard image, choose Save As and indicate where you want to save it.
They are in .jpg format, 300 dpi, CMYK colors, sized at 4.25″ x 6.25″ for a net 4″ x 6″ full bleed 4 color postcard.
Tip: If you tend to lose your downloads on your computer, make a new folder on your desktop and name it Downloads. That way you be able to find them every time, and you can always move your downloads afterwards to the file you want to save them in.
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How to Get Your Postcards Printed
When you’re ready to have your postcards printed, it’s very easy to upload the template to Overnight Prints. They explain everything, so it’s actually hard to make a mistake. I’ve used their services with great results, and they have very good customer service.
5 Ways to Build Your Email List
Building an email list can be difficult.
How can you get names and email addresses without buying a list?
The five suggestions below should help you get started.
- Direct mail - promote email subscriptions on all real estate print ads and open house flyers.
- Include message & link in your email signature - add “Subscribe to My Newsletter” to your email signature.
- Ask for email addresses over the phone – whenever you’re talking to a client or prospective home buyer / seller on the phone, ask if they’d like to receive your newsletter.
- Send postcards encouraging clients to subscribe to email – If you have physical addresses but not email addresses, send a post card with an opt-in signup offer and include the URL to the signup form.
- Promote your newsletter in presentations and handouts. Hand out signup forms at speaking engagements and seminars.
5 Tips – Publishing a Newsletter
Newsletters remind people that you are still in business and are eager to offer them first-rate real estate service.
Sending out a newsletter provides many benefits in terms of sending traffic to your web site, in addition to increasing your home sales. This is a marketing strategy that is not only relatively inexpensive but doesn’t involve a huge amount of time if you use a newsletter email service.
With a newsletter, you can:
- tell existing and potential clients about your experience
- keep them current about what’s going on with the real estate market
- let them know about featured homes you have listed
Help Them Understand the Real Estate Market
Home buyers and sellers are confused about the current real estate market. They don’t know if they should try to sell a home now, or if it’s wise to buy a home in the current economic crisis. They’re eager to learn more from a trusted Realtor about the wisest steps to take in their real estate business dealings.
Web Site Marketing – Get Found in Google
In the early days of the Internet, it was easy to get found in the search engines. These days, well, not so easy.
Because Google gets approximately 70 – 80% of all web searches, it’s the search engine that optimization specialists shoot for. The principles and techniques are simple enough, yet getting good search engine rankings can be difficult to achieve, especially in a competitive market like real estate.
The choice keywords are limited, too – how many ways can you say “home for sale” – “real estate” – and the few other search phrases that are the most used by potential home buyers and sellers?
Add to that the fact that prime search engine real estate is the first 5 listings on the first page of a search, we all have our work cut out for us!
Get $50 Off Your Next Real Estate Postcard Order
I found a really good offer available from Printing for Less – $50 off your first order of $100 or more. If you’re planning to send out a batch of real estate marketing postcards for the holidays, you may want to take advantage of this discount.
Here’s the ad and link – just click on it:
Printing For Less has a very good reputation and has been around for years. I haven’t used them but am planning check out their products.
They have the usual options – glossy front coating, heavier paper stock, choice of print time and shipping. As with most online printers, there’s lots of help available to get your printing order just right.
You may want to give them a try for your next real estate printing job – whether it’s for marketing postcards, letterhead, or flyers – that’s a great discount!
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