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Email Marketing for Low Cost Real Estate Business

Email marketing is a bargain any way you look at it.

80% of marketers say that email is the strongest performing media buy and that it has a higher return on investment than search marketing.

Rebecca at SEOmoz wrote an excellent article on Email Marketing that I recommend you read for a greater understanding of how to use email blasts in your marketing strategy.

If you’re wondering how effective email marketing is, take a look at these amazing statistics:

Well, we haven’t been doing email marketing for very long, but our average open rate is 27.4%, with an average CTR of 12.7%. Our conversions vary, but we were able to sell 200 video training DVDs within 4 days of announcing the product via an email marketing campaign to our members.

On top of its effectiveness, email marketing is downright cheap compared to nearly any other type of marketing.

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