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Double Your Response Rate

Marketing Postcards – a Realtor Specialty

It’s been a custom for years for Realtors to send out farming and marketing postcards. Whether or not they immediately get thrown away depends on several factors.

  • Is it your postcard unique? It should be eye-catching and not look like the same cards everyone else sends
  • Does it offer value? Insert a list of sales prices of homes in the area, special event info for the area, or a recipe or holiday idea

You can easily double your postcard responses and encourage prospective clients to visit your website with a little planning.

image[19][4]It’s easy to take a screenshot of your web site (on a PC hold down ‘Control’ and click on ‘Print Screen’ button on the upper right hand side of your keyboard). Paste (’Control-V’) this photo into a graphics program (even Paint will do), crop it if you want to, and save it.

To prepare the photo for printing, make sure it is 300 dpi. Then make the image smaller: 4.25 x 6.25 for a full-bleed 4 x 6 postcard. Make sure you don’t reduce the dpi in the process.

If you find doing this confusing, just put the screenshot photo on a CD or flash drive and run it over to Kinko’s. They can quickly resize it properly for you for a nominal fee. While you’re at it ask them to change the color format from RGB to CMYK so your colors will print properly (they’ll know).

Print Your Own Realtor Postcards

Independent printers like Overnight Prints, VistaPrint, and Bizcard give you the opportunity to print any photo you want on your marketing postcard, along with online programs to design your own. I’ve used all three of them and been very pleased with the results.

If you’re handy with a graphics program you can design the back of the card. If you’re not, you can use the service’s online program to do so. Upload your web site screenshot to one of the printing companies for the front of the card, and if offered, add the glossy coating to the front. I prefer to leave the back of the postcard matte – it’s easier to write on it .

By doing this not only will your real estate postcard look like no one else’s, it will pique interest in visiting your web site.