Marketing for Realtors is a lot more than just placing an ad or mailing out post cards. There are actually countless points you should try to be attentive to and improve on, however, among the list of the largest is monitoring the advertising and marketing campaigns that you’ve ongoing.

If you want to work as a top producing real estate agent, you need to track the data from your promotion campaigns. Don’t worry, it is 2nd grade arithmetic!  Read more...

Even though the conventional wisdom may hold that that you need to take your marketing and promotional efforts to the web in order to remain competitive, there is a more established marketing medium which can have just as great, if not greater impact for those in the world of real estate.

While it does certainly pay to advertise online, real estate postcards have a long history and there is a very good reason that they have stayed around while other techniques have fallen out of favor: they work, plain and simple.  Read more...

Download this free real estate postcard template for your Thanksgiving direct mail marketing – it’s in .tif format with CMYK colors, sized at 4.25″ x 6.25″ for a net 4″ x 6″ full bleed postcard.

You can simply upload it to Overnight Prints (I’ve used them a lot with great results).

The template for the back of the postcard is in .psd format, which is Photoshop. You can also open it in Paint Shop Pro, which is what I use – it’s much less expensive program ($99) with a much easier learning curve than Photoshop. If you’re interested you can get a free 30 day trial:

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Customized Targeted Real Estate Mailing Lists

Direct mail is a powerful and cost-effective way of generating customer interest in your real estate services. You are probably developing your own mailing list, but what if you don’t have the hundreds of addresses you need for an effective direct mail real estate campaign?

That’s when you need to use a postcard mailing service. One of these is OvernightPrints.com, which offers comprehensive mailing lists, tailored to your needs, by collaborating with the leading provider of sales and marketing solutions, infoUSA.  Read more...

Real Estate Marketing Postcards -

Realtors – Design Your Own Marketing Postcards

If your marketing strategy has been to use the generic cards, think outside the box – you probably have some great ideas on how you could create your own custom real estate postcards.

You can use a photo of a featured house, your family, your pets, really just about anything that appeals to you. I enjoy getting recipe cards from local Realtors, especially when they’re for an upcoming holiday.  Read more...