Articles in the Postcards Category
Just Listed / Sold, Postcards »
Make a Postcard of Your Real Estate Web Site
To make the photo of your real estate website extra special, put a page up designed solely for your marketing postcard and use it as the destination, or landing page, for your postcard visitor. To do this you will use a special URL, like www.My-Real-Estate-Site.com/October-Special/.
Offer something a prospective home buyer or seller would value on this landing page. It could be holiday related, a special coupon you’ve worked out with a retailer or restaurant, or information about the housing market they won’t find anywhere else. This gives them more incentive to visit your site.
Marketing, Postcards »
Marketing Postcards – a Realtor Specialty
It’s been a custom for years for Realtors to send out farming and marketing postcards. Whether or not they immediately get thrown away depends on several factors.
- Is it your postcard unique? It should be eye-catching and not look like the same cards everyone else sends
- Does it offer value? Insert a list of sales prices of homes in the area, special event info for the area, or a recipe or holiday idea
You can easily double your postcard responses and encourage prospective clients to visit your website with a little planning.
Postcards »
Marketing with Real Estate Postcards
When you send out marketing postcards, whether they are just listed or just sold cards, recipe cards, or simply introductory cards, you want them to be unique.
Your postcards may be the only advertisement for your real estate business that potential clients will ever see, so of course you want to leave them with the best impression possible.
Many companies have standard postcard designs they sell to thousands of real estate agents across the country. But really, it’s not that hard to design your own original postcard when you use a company like VistaPrint.
