Sometimes the hardest part of starting your real estate blog is deciding on the theme.

If you want a lot of functionality in a theme that has been specifically developed for Realtors, look no farther than Smooth from Gorilla Themes.

You can probably tell I’m really sold on the theme – I use it on one of my websites, and I’m not only in love with it, I can’t believe all things it does!

Go to the Gorilla Themes website to checkit out more thoroughly, but here are some of the features that are (mostly) Realtor-specific:  Read more...

In the early days of the Internet, it was easy to get found in the search engines. These days, well, not so easy.

Because Google gets approximately 70 – 80% of all web searches, it’s the search engine that optimization specialists shoot for. The principles and techniques are simple enough, yet getting good search engine rankings can be difficult to achieve, especially in a competitive market like real estate.

The choice keywords are limited, too – how many ways can you say “home for sale” – “real estate” – and the few other search phrases that are the most used by potential home buyers and sellers?  Read more...

If you’re looking for a way to get a website for your real estate business fast and inexpensively, contact Buzz Marketing Pros.

You’ll get a web site that’s semi-custom based on the WordPress platform. It will be fully optimized for search engines; since this is accomplished during the build of your site, there’s no having to go back to change content and code later.

In addition, you’ll get marketing and link building recommendations. If you don’t have time to build links yourself, the link building package will help your site get found in Google and other search engines for important keywords.  Read more...

When you’re setting up a new blog that is not on your web site, my recommendation is to use WordPress, and have it hosted outside the WP free area. You’ll have more control, can add widgets to your heart’s content, and the SEO benefits will be much better.

There are a plethora (I love that word) of totally free and beautiful WordPress themes on the Internet. One client told me he was close to having a nervous breakdown over choosing just the right one from such a huge number of themes available!  Read more...

Should You Hyphenate Your Domain Name?

That’s a big question! These days you almost have to put a hyphen or two in your domain name unless you come up with something totally off the wall.

The real estate market is glutted with web sites, many of them old, but they managed to grab the best names in the real estate market, so hyphens often are the only way to go.

I have my own personal theories about hyphenated domain names:  Read more...

1. 2 hyphens at the most, 1 is preferable
2. Don’t make the domain name just a hyphenated list of keywords (been there, done that, not good)