Realtors – How to Set Up Advertising Funnels

Marketing for Realtors is a lot more than just placing an ad or mailing out post cards. There are actually countless points you should try to be attentive to and improve on, however, among the list of the largest is monitoring the advertising and marketing campaigns that you’ve ongoing.

If you want to work as a top producing real estate agent, you need to track the data from your promotion campaigns. Don’t worry, it is 2nd grade arithmetic!

Start With Postcard Direct Mail

Let us start with post card mailings for illustration, because this is certainly customary advertising for Realtors. For the most part real estate professionals will select a neighborhood, mail out their post cards for 3 months, and count the quantity of active clients or closings they get from their mailing. Is that enough? Not even close.

The first thing you need to accomplish is plan to send your postcards over a longer period than 3 months. On the whole , buyers really need to see your advertising at least 7 times before they become comfortable enough with you to respond.

Yes, a few prospects will act in response in the first 1 or 2 months, but the lion’s share of this group will take action further down the road. Prepare your advertising funds correspondingly.

Set Up Your Prospect Funnel

The next factor is to confirm you have a “prospect funnel” in place; a method intended for these buyers to respond to your merchandising.

As an example, nearly all advertising and marketing for Realtors means making a prospect phone call and attempting to sell them right then and there. However, that is similar to attempting to induce the girl you just met in the sports center to “tie the knot” with you tomorrow at 7 pm.

I might advise taking it a little slower and having a “prospect funnel” set to extend these relationships. You will catch extra prospective customers and turn more of them into enthusiastic clientele and closed deals.

Let me to explain this style of advertising and marketing like this….

A way to set up your “prospect funnel” is to invest in a website or blog  for prospective buyers, encouraging them to join for some sort of “Free Report” or “Free Video Tutorial on Ways to Save $7,000 When Listing.” Get ingenious- offer something beneficial in trade for their name and email address. Now you can begin developing the rapport that’ll bring about an active buyer and subsequently a closed deal.

Use Autoresponders

Once a prospect passes through the earliest portion of the funnel as a result of responding to your postcard and signing up on your website, you now need to set up an “autoresponder” to send these buyers information and periodic updates.

An “autoresponder” is a software system that enables you to send email to these buyers routinely. You can write a series of emails and have them posted to your prospects for the days and times you choose.

In these emails, give them valuable info, advice and pointers, but also direct them to the next stage in the funnel – talking with or a even a business meeting. For buyers, you let them know that they can email you or phone for a free home tour. For sellers, you can ask them to call you for a free market analysis.

Building a Client Relationship

With this type of traffic generation you will need to understand…

Offering a free house tour or market analysis is not anything exceptional. Every Real estate agent in the world provides this. But the reason why you will get a higher response rate is because you’re offering these services after you have started building up a relationship with them. Others are hastily offering it before they meet the prospect, just like trying to influence someone to marry you before you meet them.

You have the advantage by building the relationship through your “prospect funnel.” Getting a client is all about the relationship. Without  it, you are just another Realtor in their sight. Be patient; let them get to know you and you will see far better results.

Let Your Character Shine Through

Ok, so when a prospect has called or emailed you with reference to, let’s say, a free home tour, you at that moment start the following action of “selling” them on committing to working with you. This really is your expertise as a Realtor, correct?

When you meet someone, you know how show why you’re the best. You know how to let your character shine through. It will a lot less difficult to acquire this allegiance from a prospect because you’ve been building report all along.

Monitor Your Advertising

Where the monitoring of your marketing and advertising campaigns comes into all of this is the conversion rates of each stage in the “prospect funnel.” It’s important to know the number of prospective buyers that go from one stage in the funnel to the following.

You need to know:

• the number of postcards you mailed out and what number of buyers responded by going to your website.
• how many of the web site visitors signed up for your free offer.
• how many of the prospective buyers who requested a residence tour or marketing analysis turned into closed deals.

The funnel I just described is merely one style of “prospect funnel” you can use. You may create and design your funnel however you would like. It’s important to make each stage a little step and not a leap for the prospect. Make the steps too big and scary and you’ll see your numbers decline. Make each phase small and comfortable and your statistics will shoot through the roof.

Figure Out Your Conversion Rate

Advertising and marketing usually boils down to simply knowing the number of deals you closed from a specific campaign, and from time to time you may not even know which advertising campaign they came from. If you track your marketing and advertising in this way, you are missing out on a ton of info that could perhaps triple your closings.

When you figure out the conversion rates from one phase of your “prospect funnel” to the following, you can make out which methods necessitate adjusting so your end goal is reached; more closed deals and additional cash flow in your pocket or purse.

For instance, if you have more website visitors signing up for your free offer, that’ll portend more residence tours and additional closed deals, true? Every step in the funnel impacts the next actions.

Get the drift how this approach of marketing and advertising for Realtors works? See how critical it’s to trace your marketing and advertising campaigns like this? It is the differentiation between running your real estate venture blindly and running it like a peak producer.

As for the mathematics involved, it’s all straightforward division. For every stage in the “prospect funnel”, you just divide the number of potential customers from the earlier step by the number of buyers who went on to the next stage.

For illustration, if you have a hundred site visitors which went to your website and you had five site visitors who took the next step of signing up for your free offer, that’s a 5% “conversion rate”. that’s the most complicated arithmetic you will be required to complete! Not overly difficult, right?

Increase Your Home Sales

After you have been tracking your marketing for a little while, begin a small rivalry with yourself and always seek to beat your present statistics. If you get a 5% conversion rate at one phase, attempt to increase it to 7%. You might vary some of the sales content you’re utilizing or maybe make use of a another image. When you know how to keep growing your conversion rates, you will keep growing your returns. It is that straightforward.

Play around and test, test, test! Tracking your marketing campaigns is not an option if you want to be one of the top producing Realtors in the business!