Sell More Homes
Staying in Touch With Your Real Estate Clients
More than half the people who bought or sold property selected their agent or broker either through a referral or as the result of a previous client relationship, according to a study released in January 2006 by the National Association of Realtors®.
Real estate farming and marketing postcards make keeping in touch with past clients and home buying prospects easy.
Eye-catching, original graphics and strong messages mean postcard mailings are an effective tool for real estate agents.
Postcards can also be an effective and exciting way to bring prospective home buyers and sellers to your web site!
Real Estate Postcards + Web Site = More Sales
- Postcards have been used for years by real estate agents to introduce and promote themselves in their community.
- Most real estate agents have their own web sites now, designed to capture the growing online market of consumers.
- By combining these two marketing channels, you can double your response rates!
Reactions to Your Real Estate Marketing Efforts
What are the usual reactions most potential home buyers and sellers have to real estate marketing efforts?
1. What call to action does a marketing or farming postcard typically have?
Call today for more information (if you feel like traipsing over to the phone)
Well, that’s pretty boring. How many actually call, especially in today’s still-slow market?
2. What call to action does your web site have?
Fill out this long form (with personal information that you don’t feel comfortable giving me yet)
That can feel pretty threatening even though you’re not that kind of Realtor!
Learn how to Double Your Postcard and Web Site Response Rates!
